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About us

Australia’s independent front door to automation.

AutomationFinder is an initiative of Robotics Australia Group — Australia’s peak body for robotics, automation and physical AI. We help Australian organisations work out whether automation stacks up, what it should cost and who can actually deliver it — before a dollar is committed.

Independent Local Connected

Prefer email? Write to paul.mason@roboausnet.com.au — a real person in Australia.

At a glance Australia-wide

AutomationFinder

An initiative ofRobotics Australia Group
Powered byHowToRobot
What we doValidate feasibility,
price & capability
Who it’s forAutomation buyers
& sellers
Free to start No lock-in Peak-body backed
20,000+Vetted automation suppliers worldwide
460+Australian automation vendors listed
600+Automation projects delivered globally
500+Ready-made products in the catalogue
An initiative of Robotics Australia Group — Australia’s peak body for robotics & automation · Powered by HowToRobot
Why we exist

Automation shouldn’t be a gamble.

Too many Australian automation projects stall for the same three reasons: nobody is sure the task can be automated, nobody knows what it should cost, and nobody can tell which suppliers are genuinely capable. AutomationFinder answers all three — before you commit.

Validate before you invest

Test feasibility, price and capability against the real market instead of a single supplier’s pitch. If the numbers don’t stack up, you find out early — cheaply.

A level playing field

Buyers publish one structured brief; every supplier responds to the same information in the same format. Buyers get comparable quotes, sellers get a fair go.

Local hands, global reach

A worldwide supplier network with Australian people behind it — on-site scoping, feasibility work and someone local to call when you need a straight answer.

Who’s behind it

Two organisations, one job: get Australia automating.

AutomationFinder is the meeting point between Australia’s peak robotics body and the world’s automation procurement platform.

An initiative of

Robotics Australia Group

Robotics Australia Group Ltd is Australia’s peak body for robotics, automation and physical AI — a not-for-profit that brings together industry, researchers, government and end users to lift the nation’s automation capability.

  • Represents the Australian robotics and automation industry
  • Runs the national member directory, events and industry programs
  • Owns and operates AutomationFinder as an industry initiative
Powered by

HowToRobot

HowToRobot is the global automation procurement platform that runs the engine room: structured project briefs, anonymous requests, supplier matching, Q&A and comparable quotes — used by Fortune 500s and small job shops alike.

  • 20,000+ vetted suppliers worldwide, 460+ of them Australian
  • Your project brief, supplier responses and quotes live here
  • AutomationFinder is Australia’s channel into the platform
Independent by design

We don’t sell robots. That’s the whole point.

Our advice is only worth anything if we have nothing to gain from which supplier you choose. So we built it that way.

  • We don’t sell or resell equipment
  • No commission on your project spend
  • Suppliers can’t buy a better ranking
  • Every supplier sees the same brief
  • Your identity stays anonymous until you choose
  • You’re never obliged to buy anything
  • Backed by a not-for-profit peak body
  • Australian people, Australian support
Who it’s for

Two sides of the same market.

For buyers

Factories, warehouses, food producers, commercial kitchens, hospitals, labs and distribution centres — anyone with a repetitive task, a labour gap or a process bottleneck.

  • Free to start, no credit card
  • Publish anonymously to 20,000+ suppliers
  • Optional fixed-fee expert help on site

For sellers

Integrators, machine builders, robot and cobot suppliers, AMR and intralogistics providers, vision and software vendors, distributors, installers and service providers.

  • Qualified, scoped briefs — not cold leads
  • Everyone quotes on the same template
  • Deal with the buyer directly once shortlisted
Common questions

Frequently asked questions

Everything people usually want to know about who we are, how it works and what it costs. Still stuck? Email us.

About AutomationFinder

What is AutomationFinder?

AutomationFinder is Australia’s independent platform for validating automation projects. Buyers describe the task they want to automate; we take that brief to a network of vetted automation suppliers so the buyer can test feasibility, price and capability before committing money. Sellers get access to real, scoped Australian projects instead of cold leads.

Who is behind AutomationFinder?

AutomationFinder is an initiative of Robotics Australia Group Ltd — Australia’s peak body for robotics, automation and physical AI. The platform that runs project briefs, supplier matching and quoting is HowToRobot, the global automation procurement platform. Read more about Robotics Australia Group.

Are you really independent — do you sell automation?

No. We don’t sell, resell or install equipment, and we don’t represent any supplier. Suppliers can’t pay for a better ranking or preferential access to a brief, and we earn nothing extra if you pick one supplier over another. Independence is the product.

What does “powered by HowToRobot” actually mean?

AutomationFinder is the Australian front door; HowToRobot is the engine room. When you click through to start a project or list your business, you continue on HowToRobot — that’s where your brief is built, published to suppliers and quoted. Same project, same account, end to end, with Robotics Australia Group backing you locally.

Where are you based, and who will I be dealing with?

We’re Australian. Enquiries go to a real person here, not an offshore queue — email paul.mason@roboausnet.com.au and you’ll get an Australian reply.

Is AutomationFinder only for large companies?

No. The platform is used by Fortune 500 manufacturers and small job shops alike. If you have one repetitive process worth looking at, you have enough to start — and starting costs nothing.

For buyers

Who counts as a buyer?

Anyone exploring automation. You don’t need robotics knowledge, a big budget or a finished specification. If your organisation has a repetitive task, a labour gap or a process bottleneck, you already qualify — factories, warehouses, food and beverage producers, commercial kitchens, hospitals, labs and distribution centres all use it.

Is it free to start?

Yes. The self-guided starting plan is AU$0. Paid plans and expert services only come in when you want to submit a formal request for quote or need hands-on help. Australian buyers get 5% off paid plans, and Robotics Australia Group members get 15% off. Plans are confirmed at sign-up.

How do anonymous project briefs work?

Your brief is published to the supplier network without your company name. Suppliers register interest, you approve who takes part, and every question you answer is shared with all participants — so quotes are comparable and nobody gets an inside run. You reveal your identity only when you choose to.

What if we don’t know what we need yet?

That’s the normal starting point. Guided questions turn a rough idea into a structured brief, and if you’d rather not do it alone our local experts can run an on-site scoping visit and write the brief with you.

Are we obliged to buy anything?

Never. You approve which suppliers take part, you set the deadlines, and you can walk away at any point if the numbers don’t stack up. Finding out that automation isn’t worth it is a valid — and cheap — outcome.

Can we get local, hands-on help?

Yes. Our bolt-on expert services are independent, local and fixed-fee — from single-process scoping through feasibility assessment to fully assisted quote sourcing. See the expert services or email our team.

How long does it take to get quotes?

It depends on the project, but the process is deliberately structured rather than open-ended: budgetary quotes typically arrive in a matter of weeks, and firm proposals follow once you’ve shortlisted. Timelines for each expert service are listed on the buyers page.

For sellers

Who can list as a seller?

Suppliers who genuinely deliver automation — system integrators, machine builders and OEMs, robot and cobot suppliers, AMR and intralogistics providers, vision, software and AI vendors, distributors and resellers, installation and commissioning firms, and service, support and training providers. Listings are vetted, which is what makes the network worth being in.

What does it cost to list?

Seller plans are set and confirmed at sign-up on HowToRobot, so you’ll see the current options before committing to anything. Start a listing, or email our team to talk it through first.

How are sellers matched to projects?

Matching is based on the capabilities, technologies, industries and locations in your profile. The more accurately you describe what you do, the more relevant the briefs you see.

Who sees our quotes?

The buyer. Quotes are submitted through the platform in a standard template so the buyer can compare fairly — they aren’t published to competing sellers.

Do we deal with the buyer directly?

Yes. The platform structures the brief, the Q&A and the quoting. Once you’re shortlisted, the conversation and the contract are between you and the buyer.

Do we need to be a Robotics Australia Group member to list?

No — membership isn’t required to list or to quote. It does come with wider industry benefits, and RAG members receive a 15% discount on paid buyer plans. See membership options.

Practical questions

Which industries and technologies do you cover?

Broadly: manufacturing, food and beverage, warehousing and logistics, healthcare, laboratories, chemicals and processing. On the technology side, anything from a single robot cell or cobot through vision and inspection, AMRs and intralogistics, to full production lines and end-of-line automation.

What happens to our data and our project details?

Your project brief lives on the HowToRobot platform under your own account, and your company identity stays hidden until you choose to reveal it. Suppliers only ever see what’s in the brief you approve.

Do you cover all of Australia?

Yes — the platform is national, and 460+ Australian automation vendors are already listed alongside the global network. On-site expert services are quoted per location.

Is AutomationFinder connected to any single supplier or brand?

No. We’re deliberately brand-agnostic. Our only relationships are with Robotics Australia Group, which runs the initiative, and HowToRobot, which provides the platform.

How do I get in touch?

Email paul.mason@roboausnet.com.au for anything at all — buyer questions, seller listings, expert services, partnerships or media. For wider industry matters, visit roboausnet.com.au.

Contact

Talk to an Australian.

No call centre, no chatbot. Send an email and a real person here will answer it.

Email AutomationFinder

Buyer questions, seller listings, expert services, partnerships or media — start here.

paul.mason@roboausnet.com.au

Robotics Australia Group

Australia’s peak body for robotics, automation and physical AI — membership, events and the national member directory.

roboausnet.com.au

HowToRobot

Our partner platform, where project briefs, supplier matching and quotes are managed.

howtorobot.com
Independent. Local. Connected.

Australia — it’s time to automate.

Whether you’re weighing up your first project or you deliver automation for a living, there’s a place for you here.

Free to start. “Get started” continues on our partner platform, HowToRobot.